Rebranding
Strategy & Marketing
After 35+ years in business, Di Palma’s has built a loyal customer base but felt their brand was starting to look outdated in Melbourne’s evolving restaurant scene. While they remained a beloved local spot, they wanted a brand refresh to attract a younger demographic, without losing the charm that kept their long-time customers coming back.
Di Palma’s
Italian Restaurant in Melbourne
challenge
Di Palma’s needed a refreshed look that felt up-to-date and inviting while still respecting its heritage and existing identity. The brand had to feel timeless yet exciting, maintaining an approachable warmth while steering clear of feeling too formal or overly sophisticated.
Solution
We refined the brand while keeping the original main font as a nod to its history and ensuring a sense of continuity. To stand out from competitors, we introduced a richer, more vibrant colour palette, inspired by the warmth and energy of Italian dining. Many competitors stuck to limited colours, so this new approach gave Di Palma’s a distinctive and inviting presence.
The refreshed look brings a sense of nostalgia with a modern energy, ensuring new customers feel drawn in while regulars still feel at home.
Project Overview
