Branding
Packaging
Passion Project
Benzaõ
Brazilian Cafe & Brigaderio Bar
challenge
Benzão is a Brazilian café offering a warm and inviting space where guests can enjoy traditional brigadeiros and locally sourced coffee. Their vision is to create a brand that brings friends together while serving nostalgic, delicious food and beverages.
Solution
The accent above the ‘a’ in Benzão doubles as a coffee bean nestled into the ‘o,’ while the shape of the ‘o’ mirrors the iconic wave patterns of Rio's Copacabana beach. These elements come together to create a modern, warm, and vibrant identity for the Brazilian café and brigadeiro bar. To capture the friendly and contemporary essence of the brand, we incorporated Brazil’s traditional colours but intentionally avoided the typical café palette to set Benzão apart in the market.
