Branding
Passion Project
The Daisy patch
Womans Gardening Club
challenge
The Daisy Patch, a women’s gardening club that brings members together for social gatherings and hands-on gardening activities, needed branding that truly resonates with its audience. The brand identity needed to reflect the club’s welcoming, community-focused spirit while also capturing the beauty and creativity of gardening. The challenge was to create a visual identity that feels approachable, feminine, and engaging.
Solution
To bring The Daisy Patch’s vision to life, we developed branding that combines deep greens and light pinks, symbolising both the gardening theme and the feminine essence of the club. Hand-drawn elements were incorporated to create a friendly and inviting feel, adding a personal and organic touch. The visual identity is further enriched with powerful and positive imagery of women, celebrating the community-focused and empowering nature of the club. This cohesive design captures the heart of The Daisy Patch, making it both relatable and inspiring for its audience.
