Branding
Packaging
Passion Project
Flat Ease
Meal Box Delivery Service For University Students
challenge
Flat Ease, a meal box subscription service tailored for university students and young professionals, needed a brand identity that resonates with its audience. The brand had to strike a balance between affordability, health, and convenience while maintaining a fresh, positive, and youthful vibe. With a casual tone that incorporates youthful slang, the challenge was to create an approachable and energetic identity that appeals to busy students looking for quick, well-balanced meals.
Solution
To bring Flat Ease’s fresh and youthful energy to life, we designed a brand identity using a vibrant colour palette and bold typography that grabs attention and exudes positivity. To add a playful and relatable touch, we created quirky characters out of vegetables, injecting humour and personality into the brand.
